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“Syncing” – or “Another Way of Sharing Music”

09/09/2009

Music Syncing – “sync” is an abbreviation for “synchronization,” so music syncing is essentially the process of synchronising or embedding songs to some form of visual production, advertisements, film that sort of thing.

Hope and Social were recently approached by mountain bike manufacturer Cotic to ask if they could sync one of our tunes with a video showcasing their Cotic Simple model. A specialist mountain bike frame manufacturer, they were looking to use Heaven Falls as the audio for their video promo of the bike.

We were more than happy for the chaps and chapesses of Cotic to use the track, as was our publisher Roo of SunShine HQ, providing both Hope and Social and Sunshine were credited as publishers of the track.

Here’s how it turned out:

Vodpod videos no longer available.

more about “Simple fun in Verbier on Vimeo“, posted with vodpod

So, through this, we’re  in front of a totally new audience who otherwise may know nothing of Hope and Social. We also get some “cool points” for being associated with an ethical and interesting manufacturer and in a sector we may not be well exposed in.

Conventional record business wisdom would probably dictate that you shouldn’t alow use of your music without some financial payback however, as a DIY band and label the benefit to us is to have our music shared to as many new people as possible.

Now, time to ask Cotic niely to see if I can get a new bike.

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