Islet at Unconvention Swansea – great band, no web
This weekend was Unconvention Swansea – a music conference with a difference, a very positive music event actually focusing on music and on the business of music, grass roots style. Possibly the most inspirational single occurrence was the performance by a great band called Islet, and the follow up to their set.
Ironically for a band appearing at a music conference helping people make best use of social media/social networking sites, Islet had no internet presence whatsoever; no website, no myspace, no youtube, no flickr. They even had trouble remembering their email address.
Andrew Dubber, one of the foremost tangential thinkers and writer of a great blog “New Musical Strategies” and Ben Walker (writer of “The Twitter Song” ) were somewhat distraught at this and decided to make Islet a website right there and then:
(Read more about how the ThisIsIslet site was made here)
Andrew and Ben also took video footage of the gig as well as interviewing the band on camera, and taking a picture. Meanwhile Ed Waring aka EdHombre took pictures of the band’s set and their interview.
Before Unconvention began the following day, Islet had a website populated with user generated videos, images, and due to the followers of those responsible for the site and it’s content, around 200 views.
Ed and I loved the band and talked to them about some time down at our beautiful crypt studio. We commented on the Islet fan site, and used a twitter message. Andrew Dubber re-tweeted (sent the message on) and yet more website traffic was generated.
In all, before leaving Swansea, less than 48-hours after the band had played the site had, I understand, been viewed around 1000 times, been talked about on BBC radio 6 and had people working in music as far afield as Chicago, Belfast, London, and Spain talking about it on the Internet.
As a case study in what can be acheived in a DIY sense in such a short period of time, this is hugely inspiring to me.
This means You can do it. It exemplifies the notions of:
Connect with fans
Make it interactive
The Internet as a conversation.
Expect a great deal of interactivity and Doing It For Yourself when we run UnConvention Leeds next year. It’s left me energised.